"Munch ado about Doritos, one man’s iconic snack"

http://www.washingtonpost.com/lifestyle/style/munch-ado-about-doritos-one-mans-iconic-snack/2011/09/26/gIQAFuHH0K_story.html?hpid=z4
By: Monica Hesse

     Unfortunately, the article that I am speaking of is somewhat disappointing especially if you enjoy Doritos.  Last week the inventor of the Dorito, Arch West, died in Dallas at the ripe old age of 97.  Like most Americans this was somewhat disappointing to me as Doritos are my favorite type of chip.  It may seem silly to think about it this way but Doritos are part of American culture.  Not only are they unhealthy but they are a part of everyday life.  (I mean, you can buy them for lunch at school, right?)  I don't intend to offend the family and friends of West but it was also kind of funny when the author wrote that the family "planned to sprinkle his urn with the flavored tortilla chips before burying it in dirt".
     The author, Hesse, employed several rhetorical tactics in order to make the reader have sympathy for Arch West, and these strategies definitely worked, at least on me.  This use of pathos almost makes the reader sad even though all the man did was create a different type of chip.  Although, it wasn't just a chip according to the author.  For example the author wrote, "The Dorito is our cultural legacy, carefully rationed out by Mom, instant popularity in Ziploc bag" and "The Dorito is what you bring to a barbecue when you forget to bring anything else.  The Dorito is the intersection of taste and shame.  The Dorito represents the proud audacity of slovenliness".  Truely, the author wants to get the point across that the Dorito is an American food icon that will be around for a long time.